Industry Development
Empowering tourism businesses and stakeholders through a tailored suite of training programs and resources
Overview
Destination Central West MSW (DNCW) appointed industry specialists The Destination Agency to identify the training needs; develop resources aligned with the NSW First suite of training programs; and provide workshops for tourism businesses and other visitor economy focused stakeholders across the Central West NSW region.
Industry Development
Stage One - Needs Analysis
A survey was designed to identify the training needs of Central West NSW tourism operators that are aligned to NSW First resources. The survey was distributed to stakeholder and industry databases. Seventy-seven (77) responses were collected and the findings helped to inform workshop delivery.
Stage Two - Training Resources Development
Findings of the Needs Analysis (Stage One) and NSW First training resources informed the design and development of focussed Central West Industry Workshop resources. Workplans were created for participating operators to implement key learning areas relevant to their business operations.
Stage Three - Workshop Delivery
The M.A.P (Memorable - Authentic - Partnered) workshops provided an interactive demonstration of how to deliver a great tourism experience and the fundamentals of marketing your tourism business. Over 100 tourism operators attended the workshops delivered in Bathurst, Cowra, Forbes, Lithgow, Mudgee, Oberon, Orange and Parkes throughout September 2023.
| Date Completed | Funding Source | Facilitator | Value of Project |
|---|---|---|---|
| October 2023 | Destination Central West NSW | The Destination Agency | $50,000 |
Destination Central West NSW acknowledges the many Aboriginal Nations and Aboriginal People of the Central West NSW region as the traditional carers and custodians of the land that we all now live and work on. We pay our respect to Elders past, present and emerging. Destination Central West NSW values the diversity of this region and works in partnership with local Aboriginal communities to respectfully celebrate and share Aboriginal culture with visitors to the region and also with locals who live here.
