Product Audit
Uncovering the region's leading tourism experiences and identifying gaps across capability and experience development.
Overview
Destination Central West (DNCW) partnered with tourism consultancy The Tourism Collective to undertake an Experience Audit and Gap Analysis for the Central West Region of NSW.
This project uncovered the region's leading tourism experiences, and enabled DNCW to better understand their ability to deliver on the destination’s visitor promise and meet the needs of the future traveller.
The project provided insight and context for DNCW to support the implementation of the region-wide initiatives outlined in the region’s Destination Management Plan 2030.
The project also supported Councils within the region to identify gaps at a local level and determine activations to deliver relevant local capability and experience development initiatives.
Product Audit
DNCW Experience Database
This database will be used by DNCW to engage with specific tourism businesses in the region across experience development, capability and investment initiatives (as per the Region’s DMP). Local Government can also utilise this database (and maintain it) to inform gaps across capability and experience development at a local level, and across all experiences.
Destination Content Review Report
This report provides insight as to where there are gaps relating to content on visitnsw.com and provide recommendations for updating the content to better align with the Experience Strengths and key tourism experiences as identified in the DNCW Experience Database.
Optimal Future State Framework
The Framework can be used by DNCW and Local Government to work individually with businesses to identify gaps and provide mentoring to address gaps. The Framework will also be designed to be used as a 'Self-Assessment' tool for businesses in the region to self-diagnose gaps and seek support to address gaps.
| Date Completed | Funding Source | Facilitator | Value of Project |
|---|---|---|---|
| December 2023 | Destination Central West NSW | The Tourism Collective | $42,550 |
Destination Central West NSW acknowledges the many Aboriginal Nations and Aboriginal People of the Central West NSW region as the traditional carers and custodians of the land that we all now live and work on. We pay our respect to Elders past, present and emerging. Destination Central West NSW values the diversity of this region and works in partnership with local Aboriginal communities to respectfully celebrate and share Aboriginal culture with visitors to the region and also with locals who live here.
