Toolkits & Guides
Resources to assist tourism operators to develop, promote, and sell tourism products and experiences.
Feel New Industry Toolkit
A toolkit to show businesses owners how they can make small changes to their marketing to align with the Destination NSW FEEL NEW brand campaign.
NSW First Program - Develop your Tourism Business
Develop great tourism experiences, whether you are just starting out or taking the next steps in your business. Gain a better understanding of the tourism industry and get practical tips and insights for your developing business, creating market-matched products and standing out from the crowd.
NSW First Program - Promote your Tourism Business
Promote your tourism experience through a range of channels, including digital marketing, media and via local networks, using well-planned marketing tools. Find out how to get involved in Destination NSW opportunities to extend your marketing reach.
NSW First Program - Sell Bookable Products Online
Find out how to sell your bookable tourism products directly to customers on your website and work with third party distributors like online travel agents to make your products widely available online.
NSW First Program - Sell - Inbound Tourism Guide
Sell your tourism product to international visitors by partnering with the inbound travel trade. Find out how to become export ready, tailor your product for international visitors and prepare your business to connect with the distribution partners in the travel trade.
NSW Regional Conferencing Toolkit
Tools & tips of the trade for regional business event suppliers – from novice to veteran.
The NSW Regional Conference Strategy & Action Plan
The NSW Regional Conference Strategy Action Plan 2017-2021 aims to build capability, improve NSW’s competitive position, stimulate demand, and return the sector to growth.
Cultural Tourism Toolkit
The Cultural Tourism Toolkit is designed to assist small regional communities to enhance, profile and package their cultural offering. It has the dual aim of encouraging the growth of regional arts and culture and making them a vital part of the visitor experience.
Working with Tourism Australia Guide
If you would like to learn more about working with Tourism Australia, download their Working With Tourism Australia Guide.
ATIC EarthCheck Dont Risk It Guide
Designed for tourism businesses across all sectors to support in the prevention of, preparation for, response to, and recovery from disaster situations.
